For AI and software companies
The demand is already there. The team isn't. We build the pipeline, close the deals and get your product live, in Nigeria first, then Ghana, Kenya and South Africa. Without a single regional hire.
The gap 02 / 08
Africa shows up in your pipeline: inbound you never chased, accounts nobody can service, partners asking questions no one answers.
It isn't enough to justify a country director, and it's far too much to ignore. So it gets handled from London at 11pm, handed to a reseller, or quietly dropped.
No real inbound, no named accounts, nothing pulling you in.
Enough to matter, not enough to hire for.
The case is proven. You build the team, and we hand over.
The role 03 / 08
We become your Africa team. Not on your payroll, and not a vendor sending you leads.
We carry the number, work inside your systems, and answer for what happens.
In Africa, cold lists don't work. Deals come through people. We know who to call, we get the introductions, and every opportunity lands in your CRM where you can see it.
We don't book meetings and hand them over. We run the whole cycle: demo, security review, procurement, negotiation and signature. And we know what stops deals here.
A signature isn't revenue. Most deals here die between signing and going live, usually on the implementation bill. We own that gap. We deliver the first projects ourselves, then train local partners to do it at local prices.
System integrators already have the customers you want and the engineers to deploy you. They just don't know your product yet. We find them, train them, and hold them to a standard.
Every lost deal tells you something. We find out why your pricing doesn't land, what your product is missing, and what buyers say about you when you're not in the room.
Customers, partners and regulators want someone local to call, someone who turns up. That's us, without you opening an office.
The model 04 / 08
We're not a lead-generation agency, and we're not consultants writing you a report. We're the team you would have hired, working the way they would work, without you hiring them.
You keep ownership
Customers sign with you. Pipeline sits in your CRM. You set the price. The relationship is yours, during the deal and long after it.
Paxxion owns execution
We don't just find leads. We make the calls on pricing, on partners, and on which deals to walk away from. We report like any regional lead would, and we stay on the hook until the customer is live.
How it works 05 / 08
We agree what we're selling, who to, at what price, and what success looks like. Days, not quarters.
We build pipeline, run the deals, get customers live, and recruit partners.
We tell you what the market is really saying, including the parts you won't enjoy.
When Africa earns a real hire, we help you find them and hand over everything: pipeline, relationships and playbook.
Selected operating record 06 / 08
Real markets, real deals, real numbers. Not a strategy deck.
Enterprise AI · 3-month mandate · West Africa
It also showed exactly why deals stall here: the implementation fee, annual-only pricing, and no way to try the product first.
Paystack · nearly 8 years across 5 roles
Customer success, account management, startup partnerships, industry ownership, product, and expansion across Nigeria and Ghana.
A contractor sends you a pipeline number. We tell you why your pricing doesn't work.
Who this is for 07 / 08
It works when people already pay for your product, your sales need a human in the room, and Africa is showing demand nobody owns, but not enough to justify an office.
You should, once Africa earns the role. Until then the real choice isn't us or a hire. It's us or nobody. We put a senior owner on the opportunity while you're still gathering the evidence to justify one.
Yes. A deal that never goes live isn't revenue. We deliver the first projects ourselves, then train local partners to take over, which brings the implementation bill down to a local price. The customer contracts with you and we work behind you. And because the team that sold it has to deliver it, we scope it honestly the first time.
That's the point. We help you write the role, find the person, and hand over everything: pipeline, relationships, and how the region actually works.
Start a conversation 08 / 08
Tell us what you're seeing: inbound you haven't chased, an account nobody can service, a partner conversation going nowhere.
No brief needed. One conversation is enough. The button opens your email app with your message filled in, ready to send.